Priceless: The Myth of Fair Value (and How to Take Advantage of It) Paperback –by William Poundstone

Priceless by William Poundstone exposes the hidden psychology behind how prices are set — and how we, as consumers, are subtly manipulated by businesses, marketers, and sales strategies daily.

Drawing from behavioral economics, neuroscience, and case studies, the book reveals how we don’t truly know what anything is worth — and how that uncertainty is exploited in everything from shopping to salary negotiations.

Whether you’re a business owner, marketer, or curious buyer, this eye-opening book will change how you think about value, pricing, and decision-making.