Misbehaving: The Making of Behavioral Economics Paperback Edition by Richard H. Thaler
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- Learn why people make irrational financial decisions and how to avoid them.
- Understand key behavioral economic principles that impact business, marketing, and investing.
- Gain insights into how governments and organizations use nudging to influence choices.
- Discover real-world applications of psychology in finance and everyday decision-making.
- Written in an entertaining and humorous style, making complex economic theories easy to grasp.
Categories: Marketing, Sales & Business Growth, Psychology, Mindset & Human Behavior, Social Justice, Equality & Human Rights
Priceless: The Myth of Fair Value (and How to Take Advantage of It) Paperback –by William Poundstone
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💡 Understand why pricing is more psychological than logical
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Learn how anchoring, framing, and priming affect what we pay
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Ideal for entrepreneurs and marketers who set product prices
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Great for readers interested in behavioral economics & psychology
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A must-read if you run a business or sell products in any form
Categories: Psychology, Mindset & Human Behavior
The Upside of Irrationality-The Unexpected Benefits of Defying Logic Paperback –by Dr. Dan Ariely
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- Discover how irrational behaviors can lead to unexpected benefits.
- Understand the psychological factors that influence decision-making.
- Learn to embrace your irrational tendencies to improve your choices.
- Explore engaging experiments that reveal the complexities of human behavior.
- Gain insights that can enhance your personal and professional life through better decision-making.