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The Upside of Irrationality-The Unexpected Benefits of Defying Logic Paperback –by Dr. Dan Ariely

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Original price was: KSh 2,400.00.Current price is: KSh 1,200.00.

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Why Read this Book?

  1. Discover how irrational behaviors can lead to unexpected benefits.
  2. Understand the psychological factors that influence decision-making.
  3. Learn to embrace your irrational tendencies to improve your choices.
  4. Explore engaging experiments that reveal the complexities of human behavior.
  5. Gain insights that can enhance your personal and professional life through better decision-making.
Estimated delivery: 1–3 business days max. (Nairobi & major cities).

Product details



The Upside of Irrationality: The Unexpected Benefits of Defying Logic by Dan Ariely delves into the surprising ways our irrational behaviors can actually serve beneficial purposes in our lives.

Drawing from experimental psychology and behavioral economics, Ariely explores various scenarios where people make decisions that defy traditional logic but result in positive outcomes.

He discusses how emotions, social norms, and the desire for meaning influence our choices, and highlights the potential advantages of embracing our irrationality.

This book offers insightful perspectives on how understanding our irrational tendencies can improve decision-making and enhance overall well-being.



Specifications

  • Condition New
  • Book Type Perfect Paperback
  • Language English
  • In the Box 1. Book 2. Highlighter
  • ISBN 978-0061995033
  • OriginUSA

Additional information

Weight 0.235210 kg
Dimensions 13 × 26 × 21 cm

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