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Dan Ariely bookshops in Nairobi

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The Upside of Irrationality-The Unexpected Benefits of Defying Logic Paperback –by Dr. Dan Ariely

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Original price was: KSh 2,400.00.Current price is: KSh 1,200.00.

Why Read this Book?

  1. Discover how irrational behaviors can lead to unexpected benefits.
  2. Understand the psychological factors that influence decision-making.
  3. Learn to embrace your irrational tendencies to improve your choices.
  4. Explore engaging experiments that reveal the complexities of human behavior.
  5. Gain insights that can enhance your personal and professional life through better decision-making.
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