Why Motivating People Doesn’t Work…and What Does, Second Edition Paperback – by Susan Fowler & Garry Ridge (Foreword)

Why Motivating People Doesn’t Work… and What Does by Susan Fowler delves into how traditional motivation techniques fall short in the modern workplace.

Fowler introduces “Optimal Motivation,” a framework designed to inspire genuine motivation by addressing people’s intrinsic needs for autonomy, competence, and relatedness.

Instead of relying on external rewards, the book provides actionable steps for leaders to support internal motivation, making a meaningful impact on employee engagement and productivity.