The Psychology of Price-How to use price to increase demand, profit and customer satisfaction Paperback –by Leigh Caldwell

In The Psychology of Price, Leigh Caldwell uncovers the hidden mental triggers influencing how customers perceive and respond to pricing.

Drawing on cutting-edge behavioural economics and psychology, Caldwell explains how price is not just a number but a powerful communication tool that shapes a customer’s emotions, trust, and willingness to buy.

Through real-world examples and simple strategies, the book teaches business owners, marketers, and entrepreneurs how to set prices that not only maximize profit but also enhance customer satisfaction and loyalty.

Whether you are pricing a new product, running a service business, or managing promotions, this book equips you with psychological insights to turn pricing into one of your strongest marketing levers.