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The Psychology of Price-How to use price to increase demand, profit and customer satisfaction Paperback –by Leigh Caldwell

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Original price was: KSh 2,350.00.Current price is: KSh 1,250.00.

Why Read The Psychology of Price by Leigh Caldwell

  • Understand how customers truly think about price and value, beyond logic and spreadsheets.

  • Learn pricing techniques based on psychological triggers to increase conversions and sales.

  • Discover how small changes in price presentation can massively influence customer decisions.

  • Master dynamic pricing strategies for different market conditions without losing customer trust.

  • Build stronger, more profitable relationships by pricing with empathy and strategic communication.

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