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Robert Cialdini books Kenya

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Pre-Suasion by Robert Cialdini – The Psychology of Influence Before the Decision

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Original price was: KSh 3,100.00.Current price is: KSh 2,100.00.

Why Read This Book?

  • Reveals how persuasion starts before the message is delivered

  • Based on decades of scientific research in behavioral psychology

  • Helps marketers, entrepreneurs, and leaders communicate more effectively

  • Explains how attention and context shape decision-making

  • A powerful companion to Cialdini’s classic book on influence

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