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psychology of decision making books Kenya

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Behavioral Economics, Better Decisions & Smart Choice Architecture by Richard H. Thaler and Cass R. Sunstein | Influencing Choices Without Limiting Freedom

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Original price was: KSh 2,000.00.Current price is: KSh 1,540.00.

Why Read This Book?

  • Explains why people often make poor decisions.
  • Introduces practical behavioral economics principles.
  • Shows how small changes can create significant results.
  • Helps improve decision-making in business and life.
  • Offers powerful insights into human behavior and influence.
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