“Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Paperback W. Chan Kim Renée A. Mauborgne & Renee Mauborgne” has been added to your cart. View cart
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Categories: Marketing, Sales & Business Growth
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Paperback W. Chan Kim Renée A. Mauborgne & Renee Mauborgne
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0 ReviewsWhy Read This Book?
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Learn how to move from competition to innovation.
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Master practical frameworks like the “Strategy Canvas” and “Four Actions Framework.”
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Understand how to unlock new demand and customer value.
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Perfect for entrepreneurs, business owners, and strategic thinkers in Kenya.
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Get inspired to build your own “blue ocean” business model today.