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The Unplugged Alpha (2nd Edition) by Richard Cooper, with insights from Steve From Accounting and Rollo Tomassi, is a bold, no-nonsense guide rooted in Western male self-development culture.
It breaks down modern dating dynamics, personal responsibility, discipline, and building a strong masculine frame in today’s world.
The book challenges mainstream narratives and equips readers with practical mindset shifts for confidence, financial growth, and better decision-making.
For men in Kenya seeking clarity in relationships, self-mastery, and purpose, this book delivers direct, actionable truths without fluff.



















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