To Sell Is Human: The Surprising Truth About Moving Others Paperback ed. – by Daniel H. Pink

To Sell is Human redefines traditional ideas about sales by highlighting that everyone engages in sales activities daily, regardless of profession.

Daniel H. Pink argues that selling is a fundamental human skill tied to influencing and persuading others, whether pitching ideas, motivating coworkers, or encouraging friends.

He introduces strategies from social science and behavioral economics to help readers become more effective at moving others and succeed in a world where traditional sales techniques no longer apply.