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George Lakoff’s The ALL NEW Don’t Think of an Elephant! is a powerful guide to understanding how political debates are framed and why values matter more than facts in public discourse.
In this updated special edition, Lakoff explains how language shapes thought, how metaphors influence decision-making, and how political narratives are won or lost based on framing.
This book provides readers with practical tools to recognize hidden frames in everyday conversation and to reframe debates around progressive values.
It is a must-read for students, leaders, activists, and anyone who wants to communicate with clarity and influence in today’s polarized world.
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