Propaganda by Edward Bernays – The Classic Guide to Mass Persuasion & Public Opinion

Propaganda by Edward Bernays is a groundbreaking work from the United States that explores how public opinion is shaped through media, messaging, and psychological influence.

Written by one of the pioneers of modern public relations, this classic book reveals how ideas are strategically presented to influence the masses in politics, business, and society.

With an insightful introduction by Mark Crispin Miller, this edition provides context on how these techniques continue to shape modern communication.

Widely studied in marketing, media, and leadership circles in Kenya, the book offers a powerful look into persuasion, control of narratives, and the unseen forces behind decision-making, making it essential reading for entrepreneurs, marketers, and critical thinkers.