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Primed to Perform by Neel Doshi and Lindsay McGregor is a groundbreaking book that explores the science of motivation and how to create high-performing cultures in organizations.
The authors introduce the concept of Total Motivation (ToMo), which combines both direct and indirect motives to drive exceptional performance.
Through research, case studies, and practical tools, this book provides leaders with actionable strategies to foster engagement, innovation, and resilience in their teams.
It’s an essential read for managers, executives, and anyone looking to transform their workplace culture.
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