-48%
Influence: The Psychology of Persuasion, Revised Edition Paperback – by Robert B. Cialdini
Original price was: KSh 2,500.00.KSh 1,300.00Current price is: KSh 1,300.00.
(-48%)Why Read This Book:
- Learn the six key principles of influence that can make you a more persuasive communicator.
- Gain insight into the psychological tactics used in sales, marketing, and negotiation.
- Develop tools to recognize and resist manipulation in everyday situations.
- Ideal for business professionals, marketers, and anyone interested in improving their interpersonal skills.
Estimated delivery: 1–3 business days
(Nairobi & major cities).
Product details
Influence: The Psychology of Persuasion by Robert B. Cialdini explores the powerful principles that govern how we influence others and are, in turn, influenced.
Cialdini dives into six core principles—reciprocity, commitment, social proof, authority, liking, and scarcity—to explain the psychology behind persuasion.
Through engaging anecdotes, real-world examples, and scientific research, the book reveals how these principles operate in our daily interactions, whether in business, personal relationships, or social settings.
By understanding these strategies, readers can become more effective communicators and protect themselves from unwanted manipulation.
Specifications
- Condition New
- Book Type Perfect Paperback
- Language English
- In the Box 1. Book 2. Highlighter
- OriginUSA
- ISBN006124189
Additional information
| Weight | 0.246 kg |
|---|---|
| Dimensions | 13 × 26 × 21 cm |
Customers Reviews
Only logged in customers who have purchased this product may leave a review.
You may also like…
-32%
Related products
-29%
-30%
-43%
-50%
-22%
-48%
There are no reviews yet.