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Influence by Robert B. Cialdini – Master the Psychology of Persuasion

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Original price was: KSh 2,500.00.Current price is: KSh 1,500.00.

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Why Read This Book?

  • Learn proven psychological principles of persuasion
  • Improve sales, marketing, and communication skills
  • Understand how people make decisions
  • Gain an advantage in business and negotiations
  • Practical insights you can apply immediately

👉 Get this book today if you want to master influence and gain an edge in business and everyday life.

🚚 Expected Delivery Schedule: 1 to 3 business days for Nairobi and major cities in Kenya (10:00 AM – 7:00 PM)

Product details

Influence: The Psychology of Persuasion by Robert B. Cialdini is a globally acclaimed self-help and business psychology book from the United States that reveals the science behind why people say “yes.”

Drawing from real-world research and behavioral psychology, the book explains powerful principles such as reciprocity, scarcity, authority, consistency, liking, and social proof.

These insights help readers understand how decisions are shaped and how persuasion works in everyday life, from sales and marketing to relationships and leadership.

Widely used by professionals, entrepreneurs, and marketers in Kenya, this book offers practical knowledge to improve communication, increase influence, and make smarter decisions in both business and personal interactions.

Specifications

  • Condition New
  • Book Format Trade Paperback
  • Language English
  • Content OriginUSA
  • ISBN978-0063136892{reference}
  • EditionReprint Ed.
  • Book Pages370+
  • In the Package?1.Book 2.Highlighter 3.Bookmark

Additional information

Weight 0.246 kg
Dimensions 13 × 26 × 21 cm

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