Categories: Marketing, Sales & Business Growth, Psychology, Mindset & Human Behavior, Self Improvement, Mindset & Success
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Paperback –by Dr. Dan Ariely
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- Uncovers Hidden Motivators: Learn about the subconscious drivers that influence consumer decisions.
- Insightful for Marketers: Discover how to leverage irrational behaviors in pricing, loyalty, and advertising.
- Applicable to Personal Finances: Offers readers a new perspective on their own spending and decision-making habits.
- Engaging Experiments: Filled with fascinating, real-life experiments that illustrate common behavioral patterns.
- Challenges Rational Choice Theory: Redefines how we think about decision-making, presenting a more accurate picture of human nature.