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Misbehaving: The Making of Behavioral Economics Paperback Edition by Richard H. Thaler

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Original price was: KSh 2,800.00.Current price is: KSh 1,795.00.

Why Read This Book?

  1. Learn why people make irrational financial decisions and how to avoid them.
  2. Understand key behavioral economic principles that impact business, marketing, and investing.
  3. Gain insights into how governments and organizations use nudging to influence choices.
  4. Discover real-world applications of psychology in finance and everyday decision-making.
  5. Written in an entertaining and humorous style, making complex economic theories easy to grasp.

Money: The Unauthorised Biography Paperback – by Felix Martin

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Original price was: KSh 3,000.00.Current price is: KSh 2,154.00.

Why Read This Book?

  • Understand the hidden history of money and its social impact

  • Learn how financial systems evolved over thousands of years

  • Explains economic principles in a simple, engaging way

  • Ideal for readers interested in finance, economics, and history

  • A must-read for anyone seeking financial literacy and awareness

The Ascent of Money: A Financial History of the World: 10th Anniversary Edition New Paperback – by Niall Ferguson

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Original price was: KSh 2,300.00.Current price is: KSh 1,550.00.

Why Read This Book?

  • Understand the evolution of money from ancient trade to digital finance.

  • Learn how financial systems impact politics, economies, and daily life.

  • Updated with new insights on modern markets and global crises.

  • Written by renowned historian Niall Ferguson, celebrated for his engaging storytelling.

  • Perfect for entrepreneurs, investors, and anyone interested in mastering financial literacy.

The Intelligent Investor New Paperback by Benjamin Graham

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Original price was: KSh 2,500.00.Current price is: KSh 1,350.00.

WHY READ THIS BOOK?

  • Teaches safe, long-term wealth-building strategies

  • Helps you avoid emotional and risky investment decisions

  • Builds strong financial discipline and patience

  • Perfect for beginners and seasoned investors alike

  • A proven system used by the world’s top investors

👉 Get your copy today and start investing the intelligent way.

Where Are the Customers' Yachts?: or A Good Hard Look at Wall Street Paperback – by Fred Schwed ,Peter& ArnoJason Zweig

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Original price was: KSh 2,000.00.Current price is: KSh 1,200.00.

Why Read This Book?

  • Learn timeless lessons on how financial markets truly work behind the scenes

  • Discover the traps that make ordinary investors lose to professionals

  • Gain humor-filled wisdom about greed, risk, and financial behavior

  • Perfect for readers of The Intelligent Investor and Rich Dad Poor Dad

  • Jason Zweig’s foreword connects old Wall Street lessons to today’s economy

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