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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Paperback W. Chan Kim Renée A. Mauborgne & Renee Mauborgne

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Original price was: KSh 2,000.00.Current price is: KSh 1,280.00.

Why Read This Book?

  • Learn how to move from competition to innovation.

  • Master practical frameworks like the “Strategy Canvas” and “Four Actions Framework.”

  • Understand how to unlock new demand and customer value.

  • Perfect for entrepreneurs, business owners, and strategic thinkers in Kenya.

  • Get inspired to build your own “blue ocean” business model today.

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